At the start of my second year at UCA, I completed a 6-week unit focused on artist development.

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Working with emerging artist Clodagh McGrady (stage name “Kloh-da”), I explored how branding and identity can support an artist transitioning from a band environment into a solo career. The project focused on helping her define a clearer artistic direction following her time in the college band “Melatonin”, where she was exploring her individual identity as a performer.

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Together, we developed a visual mood board to establish her aesthetic and personality, drawing on themes such as travel, nature and confidence as part of her public image. I also reworked her artist biography to better reflect her positioning as a solo artist and strengthen her overall narrative.